![]() ![]() ![]() Suppose, for example, that you are a provider of high-speed internet service and the number of your potential customers is 2,000. This is while market share refers to the percentage of the market value of your product or brand out of the total market value. What is the difference between market share and market/brand penetration?īrand penetration or market penetration refers to the percentage of target customers who have purchased your product. Using this information, the current position of the brand is determined and business growth and development are planned with lower risk. Measuring brand penetration in the market helps in the early stages of starting a business to determine the size of the market for products or services, and to know the number of competitors and their success rate.The higher your market penetration rate, the better your marketing research, marketing planning, and marketing model choices. Brand penetration is a criterion for the success of your business model and marketing strategy.Brand penetration is an effective approach to business revenue growth that multiplies the revenue of a business through rapid spread and introduction of a product to the market.Brand penetration is one of the strategies that help you with niche marketing and penetrating the virgin market sectors, which are the sectors that are far from the eyes of your competitors.In short, the brand penetration concept is important for the reasons listed below: ![]() What is the importance of brand penetration?
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